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[a source of oddly satisfying] videos with Ambev's many brands
/inspired by what is already super viral we created a [dopamine-packed free to use video library]
[repetition]
[completion]
[sensory appeal]
[payoff]
[symmetry]
[how it went viral]
/ a campaign featuring [world class celebrities] without spending a dime
[+2000]
user generated videos in the first week
[566M]
views and counting
[300k]
interactions
[US$2.8M]
spontaneous media
/
we created [a platform] for downloading our videos quickly and easily.
/
then, we spread this link in content clippers groups on platforms like [discord and telegram].
/
after downloading, they created their content by [incorporating videos] from our library.
/
done! another piece of Ambev content is [being organically] spread across the world.
a place everyone already likes, shares and look at, now as a
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